Last night I attended a focus group on Flypass, at which a group of Flypass members were encouraged to give candid views on the programme.
Obviously what was said at the focus group was confidential, and it’s really not my business to be reporting the specifics of it on Maltapoints. However, I can say that the evening was extremely well run (it was managed by an independent, outsourced company who clearly specialised in this area). All those present were able to give their full and frank views on Flypass (and rest assured we all did), and you really felt like you were being listened to.
As such, what is now clear is that Air Malta is now taking very serious steps to consider (and, I would imagine, subsequently implement) a credible frequent flyer programme.
I have no further information on dates, scope, name, alliances etc etc (and frankly I am not sure Air Malta does either), but needless to say, watch this space.