Heathrow Rewards is the loyalty programme for Heathrow airport, and offers a great way of earning airline points on spending at Heathrow.
Aside from the frequent bonus offers on certain spending, you will earn a straightforward 1 Heathrow Reward point for each £1 you spend at Heathrow airport (and on Heathrow Express). These can then be exchanged for a variety of rewards, including Avios, Miles&More, Etihad Guest and Virgin Flying Club miles on a 1:1 basis (with a minimum exhange of 250 points).
It is currently running an impressive bonus on conversions to airline miles.
Up to 31 December 2014, you will get double miles with Etihad Guest and Miles&More and up to 30 November 2014, double miles with Virgin Flying Club (so 500 miles per 250 points). Unfortunately, Avios are excluded from the promotion.
If you’re sitting on a big haul of Heathrow Rewards points, or are likely to make a big spend at Heathrow sometime soon, now is therefore a very good time to convert to miles.