News just in! Hilton has released details of its new “Lifetime Diamond Status”. Unsurprisingly, the threshold to reach it is pretty onerous, but there’s no doubt it should apply to a number of readers.
In short, the Lifetime Diamond Status will be awarded to select HHonors members, who as of 31 December, 2014 have earned Diamond Status for at least 10 years (non-consecutive), and who have completed stays totalling at least 1,000 paid nights.
Once earned, standard HHonors Terms & Conditions apply.
Clearly one key issue here is the use of the word “select”, and Hilton further make it clear that “Lifetime Diamond Status is granted at the discretion of HHonors Worldwide, LLC and may be ended, or amended with or without notice or compensation, at HHonors’ sole discretion“. So, just because you are technically eligible, does not mean you will necessarily be granted the status.
Unless we are talking international drug lords etc, I would be extremely surprised if Hilton start choosing not to award this status to eligible members, but it will be interesting to see how things develop. Frankly both of the criteria required for the lifetime status require a massive commitment to Hilton hotels, and for Hilton to then turn around and say that, based on its discretion, an eligible member will not get the Lifetime Diamond Status would be an incredibly inappropriate response to this loyalty. The PR effect alone would not be worth it.