Air Malta has just launched a “Summer lasts longer in Malta” campaign, where it is advertising flights from the UK to Malta “from €95” (all in), each way.
This is a well-targeted campaign by Air Malta – September and October really is a great time to be in Malta: the weather is still hot but not stifling, the sea is still warm, and crowds and prices are down.
Perhaps the key point about this campaign, however, is that “from €95” is strangely misleading, in the sense that a lot of flights in this period are actually much cheaper than €95!
I did a number of test bookings, and in addition to the €95 one-way fare, I found several one-way fares around the €70 and €80 mark, and even some at €62. In particular, prices plummet as you get into late September/October. Clearly, given that it is the start of the “off-season”, Air Malta are putting some downward pressure on their September/October prices, and so now is a very good time to book for this period.
Of course, the more flexible you can be with dates, the more likely you are to benefit from the lower prices available. The prices in early September are nothing special, but some of the late-September and October prices are excellent.
While not the focus of the marketing campaign, Malta residents seeking to go in the opposite direction can benefit from these impressively low fares, too – just pack a coat.
Don’t forget to earn KMiles on all Air Malta flights. We wait to see how Flypass/KMiles will rebrand themselves, but the expectation very much remains that Flypass will be replaced by Miles&More.